We are a business, entrepreneurship, and professional management service online station broadcasting from South Africa to the world. We inform and entertain! We develop and educate! We empower and support! We associate and network! Thats The IDEA! We broadcast music and talk shows across the world. We use the African storytelling and Lekgotla Conversation Methodology in offering career coaching, education, learning guidance, continuous professional development, enterprise and entrepreneurship development, and connecting demand with supply. Our talk shows affirm and support business people, entrepreneurs, and professionals in their personal and professional journey of bringing a difference to the world. These are talk shows that recognise excellence and greatness. We have a network of associates, members and stakeholders who know our quality standards and make recommendations to our production team. The conversations become accounts of our guests work. The stories tell the humane side of these business people, entrepreneurs, and professionals by demonstrating that they are not extraordinary human beings. They, too, started from humble beginnings. We can all emulate them. We are building an ecosystem to empower communities, collaborate across sectors, share insights and knowledge, build a base for succession and inheritance, and safeguard our legacy for generations after us. That is our duty and responsibility. We want potential customers to know about the products, services, and solutions available in the ecosystem. This is an Enterprise & Professional Development Programme (EPDP) Initiative that knows no borders. Our radio plays jazz, classic and world music. We are an African radio station with a global reach.